APEMAN began with a very simple premise. That men had softened over generations. That the qualities they held 100 years ago were slowly eroding and ... Morewhat was left was a watered down version of masculinity. And so we wrote a very simply description of this belief:
“There was a point where men evolved past true masculinity and into a kinder, softer, feminized being. But not all men were infected by this genetic mutation. A few remained in a primal state of dominant, raged filled, alpha superior existence. Reversing evolution, they are known as Apemen.”
As APEMAN evolved into a brand, our beliefs of what Apeman Strong meant evolved too. We began to find very powerful and strong women, both in body and spirit, that related to our mission. And so APEMAN has transformed from being a thing that you are as a man and into a way that you live and conduct your life regardless of sex. If you live with a passion for greatness and strength and resilience towards all obstacles that may attempt to derail you; if you are bold and aggressive in the pursuit of the things you want in life; if you are meant to overcome everything that stands in your path of reaching your goals; then you are an APEMAN and we are proud to have you represent our brand.